Notes from the desk

Short, sourced notes from the Institute's faculty and research desk on leading spas: owners, P&Ls, development, labour, governance.

Short pieces, sourced where they cite a number, by faculty and the research desk. Not news, not trends lists — one idea each, for people who lead spas.

2026-09-14

What an owner reads first in a spa P&L

Not revenue. The three lines an asset manager's eye goes to, and why the spa manager should get there before them.

2026-09-14

The second spa is the hard one

Why owners who ran one spa brilliantly stumble on the second, and the three things to centralise before opening it.

2026-09-14

Therapist retention is a leadership problem, not a recruitment problem

The labour statistics say demand for therapists grows faster than supply. The spa that keeps its therapists wins; here is what keeping them actually costs.

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