Research with the sources attached
Sourced spa industry research: Global Wellness Institute digest, labour-market digest from government statistics, the anatomy of a spa P&L, the open spa leadership salary survey, and a glossary of spa management terms.

The research desk exists because the spa industry runs on numbers nobody can trace. We publish digests of primary sources — the Global Wellness Institute, national statistics agencies — structural explainers such as the anatomy of a spa P&L, a glossary written for this site, and an open salary survey whose results will be published only when the sample is large enough to mean something. If a figure cannot be traced, it is not here.

Digest of the Global Wellness Institute's 2025 Global Wellness Economy Monitor: $6.8 trillion in 2024, 7.9% growth, $9.8 trillion forecast by 2029, 201,861 spas earning $…

What government statistics say about spa labour: US BLS 2024–34 projections for massage therapists (+15%, median $57,950) and skincare specialists (+7%, $19.98/hr, 14,500…

How a spa profit-and-loss statement is structured — revenue lines, cost of sales, payroll, controllables, allocations, departmental profit — and the ratios directors and …

An open, anonymous salary survey for spa managers, directors and therapists across markets. Results are published only when a market reaches 50 responses. Five minutes; n…

Thirty-one terms from P&Ls, operator agreements and feasibility studies, defined the way faculty use them.
