Six programmes for the people above the spa
Six executive programmes for spa directors, hotel groups, owners, investors and developers: hotel spa leadership, asset management, wellness real estate, multi-site operations, revenue management and the 5-day Spa Director Intensive.
Every programme here assumes you already know how a spa runs. The Institute of Spa Management teaches that; the International Institute teaches the trades. This is the layer above: the hotel, the owner, the development, the group, the numbers. Cohorts are small, seminars are live, faculty are serving leaders, and every programme ends with a document you will use in a real decision.
Running a spa inside a hotel: the owner, the brand, the GM, the asset manager — and how the spa earns its place on the P&L.
For the people who own the spa rather than run it: valuation, operator agreements, KPIs to demand, and when to intervene.
Feasibility, programming and design brief for spas, bathhouses and wellness residences — before the architect is hired.
From one spa to five: central standards, regional managers, reporting that compares like with like, and buying power.
Yield, pricing architecture, memberships and retail — the finance module of the Diploma, taken to director level.
The Spa Director Diploma's core in one week for managers who cannot spread it over six months. Credit toward the Diploma.
At a glance
| Programme | Format | For | Fee (USD) |
|---|---|---|---|
| Hotel Spa Leadership | 8 weeks · 6 live seminars · cohort of 16 | Hotel spa managers moving to cluster or regional roles; F&B and rooms directors given the spa; brand-standards teams. | $1,950 |
| Spa Asset Management for Owners & Investors | 6 weeks · 4 live seminars | Hotel owners and asset managers, private-equity and family-office analysts, developers adding wellness to a project. | $2,400 |
| Wellness Real Estate & Spa Development | 8 weeks · 5 live seminars | Developers, hotel project teams, architects and interior designers, resort owners planning a wellness wing. | $2,400 |
| Multi-Site Spa Operations | 6 weeks · 4 live seminars | Regional and cluster spa managers, chain and franchise operations heads, owners opening a second and third site. | $1,650 |
| Advanced Spa Revenue Management | 5 weeks · 3 live seminars | Spa directors and finance managers of resort and city hotel spas; owners who set prices. | $1,250 |
| Spa Director Intensive (5-day live) | 5 consecutive days · live online · 9 hours a day | Experienced spa managers with a promotion pending; owners who want the director's view fast. | $1,450 |
Manager-level courses (Spa Management Certificate, Spa Director Diploma, Medical Spa Operations and seven more) are on the Institute of Spa Management; therapist, beautician and reception training on the International Institute.
Questions
How do these relate to the Institute of Spa Management courses?
ISM teaches spa management and certifies managers (CSM-ISM). These programmes are for directors, owners and developers and carry credit toward ISM's Spa Director Diploma where noted. One register covers both.
Fees and instalments?
Fees are in USD, invoiced to employers where applicable; three instalments on request; network association members and hotel groups listed on SpasWorldwide.com receive a discount.