The Americas desk
Executive spa programmes for North America and the Caribbean: US resort and destination spas, the medical spa sector, Canadian Nordic spas, Mexican and Caribbean resort spas, and owner–operator structures common in the US.
The Americas have the largest spa revenue of any region and the most varied ownership: resort spas owned by REITs and run by brands, destination spas owned by founders, medical spas owned by physicians and management companies, Canadian Nordic spas owned by families. The desk runs cohorts in the Americas band with material on US resort and destination spa economics, the med spa sector's governance (110,000 monthly US searches for "med spa near me"), Nordic spa capacity in Canada, and Mexican and Caribbean resort operations.
Faculty
A US destination spa director and a Canadian Nordic spa owner-operator; named on cohort pages.
Network
Listings on SpasAmerica.net (10,455 US spas) and SpasCanada.com (9,262); medical spas on MedSpa.directory and MedicalSpaAmerica.com; guides on SpasAmerica.Directory.
Programmes in this band
All programmes
Running a spa inside a hotel: the owner, the brand, the GM, the asset manager — and how the spa earns its place on the P&L.
For the people who own the spa rather than run it: valuation, operator agreements, KPIs to demand, and when to intervene.
Feasibility, programming and design brief for spas, bathhouses and wellness residences — before the architect is hired.
Questions
Do you cover US state regulation?
At owner level — corporate practice of medicine, licensing exposure — yes. Operational compliance is on the Institute of Spa Management's Medical Spa Operations course.